About Re-Femme
Who We Are
Re-Femme is a first-of-its-kind digital platform created to support women navigating the emotional, physical, and financial realities of cancer treatment.
Born from the lived experience of our founder, Kelly Rovetto, Re-Femme helps women reclaim their sense of identity, beauty, and confidence during and after cancer through curated products, survivor-vetted resources, and community connection.
We understand that cancer takes so much more than health - it takes time, energy, and often the parts of ourselves that make us feel feminine and whole. Re-Femme exists to restore those pieces and remind women that they are still powerful, beautiful, and worthy of care.
Our Mission
To empower women through every stage of cancer by simplifying access to trusted resources, clean beauty, and compassionate support - helping them feel seen, confident, and cared for inside and out.
Re-Femme bridges the gap between treatment and true recovery by offering:
- Curated cancer-safe products and beauty essentials
- Survivor-vetted recommendations and guidance
- A registry that makes it easy for loved ones to give meaningfully
Our Vision
To redefine the cancer journey by transforming it from one of isolation and loss to one of strength, beauty, and connection.
We envision a world where every woman - regardless of background, diagnosis, or financial means - can access the resources and community she needs to heal with dignity, hope, and self-love.
Our Values
- Empathy - We lead with compassion, always.
- Dignity - Every woman deserves to feel beautiful, whole, and respected.
- Community - Healing happens together.
- Integrity - We only recommend what we trust and what we'd use ourselves.
- Empowerment - We give women the tools, knowledge, and confidence to take back control of their journey.
- Transparency - Every partnership and recommendation is grounded in honesty and care.