Welcome to Re-Femme

A new way to support women through cancer — from someone who’s lived it.

From the Founder

When I was first diagnosed with breast cancer, I was completely overwhelmed — by appointments, decisions, products, and emotions. I didn’t know what I needed, and my loved ones didn’t know how to help.

That’s why I created Re-Femme — a free, curated registry and community designed to support women through every stage of cancer treatment.

Re-Femme is where beauty, wellness, and support meet. It’s a place to find survivor-vetted products, services, and small luxuries that bring comfort when it’s needed most. It’s also a way for friends and family to truly show up — not with casseroles, but with meaningful gifts and gestures that lighten the load.

My hope is that Re-Femme helps every woman feel seen, supported, and beautiful — because no one should ever have to face this journey alone.

Read my full story: /our-story/

What You’ll Find at Re-Femme

• The Re-Femme Registry
  A free, curated list of products and services — from Uber Eats gift cards and cozy recovery wear to clean beauty and comfort essentials — all designed with input from survivors, surgeons, and clinicians.
• The Reimagine Blog
  Stories, guidance, and inspiration from women who have walked this road — exploring what it means to heal, feel beautiful, and rediscover self after diagnosis.
• We’re building this together.
  Re-Femme is constantly evolving, and your voice helps shape what comes next. Tell us what’s helped you most — and what you wish existed — so we can continue creating meaningful support for women everywhere.

Join the Movement

Together, we’re reimagining what a cancer diagnosis can look like — one of beauty, dignity, and complete support.

Set up your personalized registry to receive contributions toward cold capping, wigs, and other care items by clicking here (insert registry link)

Explore the Registry
Share Your Story
Read the Blog

With Gratitude

Thank you for being part of this new chapter — whether you’re a survivor, a loved one, or a supporter. Your presence helps redefine what true care looks like.

— Kelly Rovetto
Founder, Re-Femme