Kelly Rovetto - Founder & Survivor

My Story

On February 19th, I heard the words no woman ever expects to hear: "You have cancer."

In the days that followed, I was not only facing treatment, but also a wave of uncertainty around all the non-medical parts of the journey. I felt lost when it came to things like hair preservation and restoration, and the everyday essentials that suddenly became critical to my new reality.

I spent countless hours searching, piecing together information from different sources, and trying to figure it all out while already overwhelmed by my diagnosis. It was exhausting, isolating, and discouraging. If I was struggling this much, I knew other women must be too.

That is why I created Re-Femme.

Re-Femme is a place where women in active treatment can come to save time with curated product lists and regain a sense of ease during one of the hardest chapters of their lives.

It is also a space where loved ones can give meaningful support through giftable registries.

No woman should ever feel alone in this part of her cancer journey. Re-Femme exists so she does not have to.

May this registry free up your time, energy, and spirit so you can focus on what truly matters - healing and living beautifully even in the midst of treatment.

Wishing you strength and grace on your journey.

Your survivor sister,
Kelly

Mission

Mission

At Re-Femme, we support women in active cancer treatment by providing a curated cancer care registry with essentials for every stage of the journey, and a giftable registry that allows loved ones to walk alongside them in meaningful ways. Because beauty and dignity do not end with cancer.

Vision

Vision

To eliminate the hidden burdens of cancer by creating a trusted, one-stop platform that connects women to support, products, and resources they need most.

Values

Dignity

Dignity

Every woman deserves to feel whole and cared for

Accessibility

Accessibility

Resources and support should be easy to find, affordable, and available to every woman in treatment

Community

Community

Cancer should never be faced alone. We create bridges between women, families, friends, and partners.

Empowerment

Empowerment

Curated care and supportive services give women confidence and control.

Values
Compassion

Compassion

At our core is empathy: a commitment to easing the unseen burdens of cancer with heart and humanity

You Are Not Alone

Re-Femme was created from one woman's cancer journey with one clear mission: to restore dignity, ease the financial and emotional burden, and ensure no woman ever feels unsupported during treatment.

Re-Femme is more than a platform. It is a movement of care, compassion, and empowerment.